How agents will buy insurance
What the evidence says about consumers handing their insurance to AI, and what it means for the insurers selling to them.
Articles
What new AI rules mean for insurers selling through AI agentsEurope and the UK are working out how AI agents should buy on people's behalf. This article covers Europe and the UK. Neither is banning agents from insurance, but both point to the same need: evidence that the customer saw and agreed to what they bought.
Jason Wilby
What happened when an AI agent renewed my car insuranceI asked an AI agent to renew my car insurance. It found my old policy, compared five quotes, bought one and cancelled the old one. It also never checked the details with me.Jason Wilby
Customer experience was built for static screens. Insurance is about to outgrow them.Fewer clicks never fixed insurance. What changes when intelligence moves inside the experience: guidance in context, understanding over price, and a service that quietly acts on your behalf.
Romain Gregoire
Insurance is a chore. Chores get automated first.The FCA's Mills Review finds insurance is where consumers use AI least today. That is exactly why it will be where they hand the most over to it by 2030.
Thomas Walker
UK consumer insurance in 2030The Mills Review predicts insurance in 2030 will be continuous, delegated and agent-led. Here is what it gets right about consumer insurance, and the trust infrastructure the industry needs to build to get there.Thomas Walker