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Customer story

Huddle opens its travel insurance to AI agents

Huddle switched on HumanApproved™ on its Australian travel insurance site, so AI agents are welcome to quote and buy while every customer approves their own policy. It went from set-up to live in a single sprint.

Market
Australia
Product
Travel insurance
Set up and live
One sprint
Next
Car and home

Why Huddle welcomes agents

More customers are asking AI agents to find and buy their insurance. For Huddle, Open's own insurance brand, turning those agents away would mean losing the sale, and letting them buy unchecked would mean customers holding policies they never saw.

Huddle chose to welcome agents on its Australian travel insurance site, with HumanApproved making sure the customer sees the cover and approves it before any policy is bought.

Set up and deployed in one sprint

Huddle configured HumanApproved for its travel product and deployed it to the live site within a single sprint: the script on its checkout, its rules for agent traffic, and an approval page for its travel cover.

Agents are coming through

Huddle now monitors agent traffic in the HumanApproved console and is seeing AI agents come through its travel journey. When an agent reaches payment, the customer is shown what's being bought, approves it themselves, and Huddle gets a signed record linked to the quote.

“Our customers are already asking AI agents to find their insurance. HumanApproved lets us welcome those agents, knowing every customer has seen what they're buying and approved it themselves.”

Bayne CarpenterChief Commercial and Insurance Officer, Huddle

What's next

Huddle is extending HumanApproved to its car and home insurance in 2027.